Syracuse, N.Y. — ESPN Radio Syracuse host and producer Seth Goldberg will be leaving the radio station to take a job with the NBA.
Goldberg announced the change on Tuesday, telling Syracuse.com | The Post-Standard that the opportunity allows him to be closer to his family and take on a new behind-the-scenes challenge with the world’s pre-eminent basketball league.
Goldberg said he will be a broadcast assistant with the NBA and, while he isn’t completely sure what his day-to-day duties will look like, he expects it will involve analyzing and assessing the NBA’s various broadcasts and trying to ensure the league’s television partners stay on the cutting edge of industry best practices.
“I think a lot of it will be sharing best practices, what works and helping each broadcast be the best that it can,” Goldberg said. “The pandemic makes you think about some things. I spent some time with my family over the summer and was enjoying that part of it. The idea of looking at broadcasts and how to shape things intrigues me. I’ve always been someone who fascinated by TV production and how games get made and put on the air.”
The position is an off-air position, although Goldberg isn’t giving up on the idea of interacting on-air or through his own platforms at some point down the line.
Goldberg’s parents have both worked in television sports production, and he said he has grown up watching sports with an eye toward how sports broadcasts are structured as well as the game.
“I’ve always felt like I watched TV in a weird way,” Goldberg said. “I’ll be watching a basketball game at night but think, ‘Why did that advertising skip? Why did they use that graphic there?’ ”
Goldberg’s knack with production and new ideas was displayed with ESPN Radio Syracuse, where he began working as a student in January of 2015, producing the “Upon Further Review” show with Chris McManus and Steve Neikam. He graduated in 2016.
“What impressed me the most about Seth has been his growth over the last six years,” said Ed Levine, the CEO of Galaxy Media Communications, the parent company of the station. “He came right from (Syracuse University’s S.I. Newhouse School of Public Communications) and was raw out of college. He was interviewing for a board operator position with us and showed up in a short and tie. I knew he was taking things seriously. He was a sponge for learning, coachable and open to feedback. He got better as time went on.”
Goldberg was the executive producer for the the station’s Twitch streaming channel, ‘Cuse Sports Talk, a joint-venture between the station and Syracuse University that the station continues to develop.
Among the opportunities the Twitch has already created for viewers have been “watch parties” where viewers can listen and observe former Syracuse University basketball players as they watch some of the team’s biggest games, providing emotion and insight. The Twitch channel also provides listeners behind-the-scenes moments with on-air personalities, deepening the relationship between listeners and hosts.
Goldberg was a co-host and producer for “Orange Nation,” a radio show that he co-hosted with Steve Infanti, as well as the producer for “On the Block,” a program with Brent Axe. Those shows were part of a regular block of at least six hours of local sports talk radio on the channel.
Goldberg also regularly hosted pre-game and post-game shows for Syracuse football and basketball, as well as the New York Yankees. His last day on the air locally will be Friday.
“There’s a lot of places that don’t have six hours of radio in a city Syracuse’s size,” Goldberg said. “I’d say most places don’t. … I was a little overwhelmed with the amount of reaction I got. You’re sitting in a room alone or with one person and the phone might not ring for a day and you might not get Tweets. You don’t know how many people are listening. I really appreciated the number of people who responded.”
Levine said he has not finalized the pre and post-game responsibilities but said those involved will be familiar names to local listeners. One individual he expects to play a bigger role is Axe, who also writes for Syracuse.com | The Post-Standard.
Levine said that Goldberg’s on-air position on “Orange Nation” will be taken at least temporarily by Paulie Scibilia, but that could change given Scibilia’s vast off-air responsibilities. The watch party hosting duties will be taken up by a collection of others, including Infanti and CNY Central’s Niko Tamurian.
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